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Ergebnisse:
Kaur, Ravineet: Sharma, Rakesh Kumar: Bakshi, Apurva: The persuasive effect of product placements. Evidence from an emerging market. [2022]
Mechler, Konstantin: Rausch, Juliane: Mountford, William K.: Ries, Markus: Disease awareness or subtle product placement? Orphan diseases featured in the television series "House, M.D." - a cross-sectional analysis. [2020]
Beaufort, Maren: How candy placements in films influence children's selection behavior in real-life shopping scenarios - an Austrian experimental field study. [2019]
Naderer, Brigitte: Karsay, Kathrin: Detecting the persuasive intent of product placements in photographic love stories: Consequences for brand recall and brand evaluation. [2018]
Olson, Jacquelyn: Generation Z perceptions of product placement in original Netflix content. [2018]
Chan, Fanny Fong Yee: Lowe, Ben: Petrovici, Dan: Young adults' percecptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong. [2017]
Brown, Callie L.: Matherne, Camden E.: Bulik, Cynthia M.: Howard, Janna B.: Ravanbakht, Sophie N.: u.a.: Influence of product placement in children's movies on children's snack choices. [2017]
Brunbauer, Stefan: Matthes, Joerg: Wissensvermittlung durch Produktplatzierungen. Lerneffekte von platzierten Marken- und Produktinformationen in unterhaltenden Medieninhalten [2016]
Siegert, Gabriele (Hrsg.): Wirth, Werner (Hrsg.): Weber, Patrick (Hrsg.): Lischka, Juliane A. (Hrsg.): Handbuch Werbeforschung. [2016]
Matthes, Joerg: Naderer, Brigitte: Children's consumption behavior in response to food product placements in movie. [2015]
Gerhards, Claudia: Gute Unterhaltung trotz programmintegrierter Werbung? [2011]
Goetz, Maya: Eine Unterrichtsstunde zu Germany's next Topmodel. tv profiler 1. [2011]
Blake, Kelly D.: Viswanath, Kosicki: Blendon, Robert J.: Vallone, Donna: The role of reported tobacco-specific media exposure on adult attitudes towards proposed policies to limit the portrayal of smoking in movies. [2010]
Wirth, Werner: Matthes, Joerg: Schemer, Christian: Husmann, Thomas: Product Placements als Trojanische Pferde? Experimentelle Befunde zur Persuasion ohne explizite Erinnerung. [2009]
Shrum, L. J.: Lowrey, Tina M.: Liu, Yuping: Emerging issues in advertising research. [2009]
Schemer, Christian: Matthes, Joerg: Wirth, Werner: Textor, Samuel: Does "Passing the Courvoisier" always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos. [2008]
Schemer, Christian: Matthes, Joerg: Wirth, Werner: Werbewirkung ohne Erinnerungseffekte? Eine experimentelle Studie zum Mere Exposure-Effekt bei Product Placements. [2007]
Cassady, Diana: Townsend, Marilyn: Bell, Robert A.: Watnik, Mitchell: Portrayals of branded soft drinks in popular American movies: A content analysis. [2006]
Bertram, Juergen: Mattscheibe. Vom Niedergang des Fernsehens. [2006]
MacAllister, Matthew P.: Selling Survivor. The use of TV news to promote commercial entertainment. [2006]
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